Growth Marketing Manager
Remote or Shoreditch, London
The Square is a smart platform that empowers companies to manage their contractor workforce super easily and help then make informed, data driven decisions.
Since our launch in 2017 we’ve become one of the fastest growing networks of construction professionals and organisations in the UK. We have thousands of companies and tens of thousands of professionals using The Square.
We are a growing team of self motivated, fast thinking (and acting) doers. We have backgrounds from the world of tech, marketing and construction and from different parts of the world.
OUR CULTURE (WE KNOW IT’S IMPORTANT)...
We know culture is not what we say it is - it is the manifestation of our collective beliefs and actions. We don’t want to force a culture on anyone, in fact it’s the differences in people that creates an awesome culture. We celebrate that. That said, we like to believe our founding values and principles are shared. Be friendly, fun, fast and collaborative, be entrepreneurial, be trusted and never stop innovating.
What we look for
This is a key role in the business, responsible for driving brand awareness, identifying and engaging quality leads and generating inbound prospects. We’re looking for an experienced Growth Marketer who can help us to accelerate our growth in the UK and later in 2022, internationally. With the support of the leadership team, you’ll have the freedom and autonomy to define and execute the marketing activity as you best see fit. Having grown over 100% year on year over the past couple of years we have ambitious targets that will take us beyond the UK to the US. This is a pretty awesome opportunity for the right person and a great opportunity for a marketer to go to the next step and lead the marketing at a well established, fast growing B2B SaaS business.
WHAT YOU’LL NEED…
4+ years in a digital/performance marketing role
You’re creative and have a proven track record of generating new ideas that drive results.
Data enthusiast, analytics, and surfacing insights
Commercially minded and results orientated to ensure all digital channels deliver against target and within budget.
Demonstrable experience of scaling social channels, optimising towards conversions and CPA.
Hands-on experience of planning and executing performance marketing campaigns, preferably in-house.
Experience of working within a fast-paced environment, and demonstrated ability to handle multiple tasks, prioritise and meet deadlines.
Demonstrate practical knowledge of paid social best practice, optimisation framework, account structure, bidding strategies, targeting types, and their application to campaigns.
Experience in a B2B SaaS subscription business would be helpful.
You’ll define and deliver digital growth at The Square.
You’ll work with the CEO to define the marketing mix and execute and track performance of all activities.
You’ll have an excellent customer mindset, and understand how to impactfully communicate our value propositions across different channels. Later in 2022 you will also help lead the charge for international growth, both in Europe and the US - our success in new markets starts with digital.
You’ll have hands-on digital/performance marketing experience specifically for Google, Facebook, Twitter, YouTube, LinkedIn, PPC, Email.
You’ll be responsible for creating and executing demand generation campaigns across digital channels.
Creating content to fill the top of the funnel with opportunity pipeline, set up nurture campaigns (Hubspot), and provide quality leads to the sales team.
Generating and qualifying marketing leads.
Defining what a lead will be for the sales team and developing the conversion funnel.
Developing a lead generation marketing strategy to support sales with revenue.
Working with Hubspot to build our marketing automation capability.
Utilising digital marketing channels to create engaging campaigns.
You’ll have autonomy and responsibility for your work. You’ll be able to create, plan and deliver your own marketing strategy and activation how you see best.
Energetic, fun and fast paced startup culture.
You’ll get to work with amazing, friendly, diverse, smart colleagues all incredibly passionate about our mission.
The entire team is currently working remotely in various countries however we have an office in Shoreditch, London for those that like to get out and work in a fun, creative and productive environment.
We have regular company socials and annual team away days.